Our Management Team

Karen Herther - Founder
She is the founder and principal of Market Dynamics. 
  • Karen holds a dual BS in Business Administration and Community Resource Economics from the University of New Hampshire and an MS in Applied Research and Economics from The Pennsylvania State University. 
  • Karen earned a Master’s Certificate in Sustainability from the University of Massachusetts, Dartmouth.
  • Karen is also one of the founders of Mambo Sprouts Marketing, a pioneer in natural, organic and sustainable product marketing and promotions. Karen directs the LOHAS consumer research Insight platform, marketing insight and industry trend analysis via Market LOHAS consumer surveys.
  • Before founding Market Dynamics, Karen consulted in biostatistics on-site for pharmaceutical & medical diagnostic companies including Abbott Laboratories, as well at D&B/Donnelley Marketing as Director of Marketing & Promotion Services.
Karen’s Community Leadership Awards & Roles:
  • Awarded MA Commission on the Status of Women Community Volunteer Leader of the Year Award as Co-Chair of non-profit STEM Education /Parent Involvement Coalition).  
  • Serves on The Discovery Museums Educational Advisory Board and lead youth health/wellness/education programs.
  • Member of the Chamber of Commerce – School Business Partnership Committee.
  • Member of AB United Way Community Outreach Committee & team.
  • Founding member /Steering Committee for Regional Green Sustainability Coalition.

Bethany Stanley - Principal
Bethany is a principal of Market Dynamics LLC as well as a mathematics and economics professor at Baker University and a marketing professor at Avila University. 
  • She holds a BA in Economics and Math from Bennington College and a MA in Economics (Econometrics) from Northwestern University. 
  • She has been using her passion for using statistics/analysis to make actionable marketing/promotional/brand decisions to help the clients of Information Resources (IRI), Donnelley Marketing/Cox Target Media, Experian Marketing and the Sunflower Group evaluate their promotions and make key learning recommendations that fuel their future promotions.
  • Before joining Market Dynamics while at the Sunflower Group Bethany created and managed their promotion evaluation and insights consulting team, helping clients daily evaluate their in-store promotions and provide key learnings. 
  • Bethany is a Professor of Integrated Brand Marketing at Avila University. 
  • She is an Adjunct Professor of Math and Economics both undergraduate and in the MBA program at Baker University.
Bethany's Community Leadership Awards & Roles:
  • Awarded the Altrusa 2014 Lamplighter Award for exceptional Community Service.
  • Board Member and Treasurer of Families Blessed with Worlds Children. 
  • Board Member, Immediate Past President and Communications Chairperson/Social Media Webmaster Altrusa of Greater Kansas City (a service organization focused on literacy).
  • School Coordinator, Troop Leader, Past Day Camp Director for Girl Scouts.
  • She is also active in the community volunteering at the local schools.