B2B Marketers Create ‘Pockets’ of Content Marketing for Success

CMI/Market Dynamics Content Marketing Research Study

Content Marketing Institute (CMI) partnered with Market Dynamics LLC to conduct research interviews with 27 senior-level enterprise (1,000+ employees) marketers actively engaged in content marketing in their organizations.





The Findings:

So how will marketing leaders change as a result of content marketing?

·         Improve their editorial process and become ‘publishers’

·         Integrate editorial and demand generation so content can better drive business results

·         Foster executive and leadership ‘buy-in’ around Content Marketing

·         Create and build upon ‘Pockets’ of Content Marketing for Success!

·         Always be transforming – Content Marketing is a process …


         …Read More… 

---