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​Market Dynamics is a proud marketing communication partner of DiscoverSTEM, a biennial BostonSTEM (Science Technology Engineering & Math) Fair & career exploration featuring 40 interactive exhibits showcasing innovation across business, non-profits & the community.  Karen Herther, Principal of Market Dynamics is Co-Chair Emerita of AB PIP STEM and a lead organizer of DiscoverSTEM as a member of the Middlesex West School Business Partnership Committee. The event raised over $7,500 for AB PIP area STEM education initiatives. Market Dynamics partnered with acanthi.com on the DiscoverSTEM 2019 event outreach & social media marketing communications.

Market Dynamics identified & recruited DiscoverSTEM event Sponsorship and STEM exhibitors focused on health science, wellness & sustainability showcasing:

1. Emerson Hospital Pediatrics - Innovative Virtual Reality (VR) Goggles
2. Impact Melanoma - Skin Checks using Portable Technology 
3. Thrive Dental - Sustainable Smiles & eco friendly dentistry (picture)
4. Drive In Control Teen Driver Training - The Physics of Driving
5. The Physiology of Addiction by Dr. Potee - Science connections
6. Sunrise Movement, Green New Deal - De-Myth-tifying Climate Change (pictured)
7. Green Acton - Local power choice energy generation using renewables
8. A Nissan LEAF extended range Electric Vehicle (EV) green technology
9. SEA Semester at Woods Hole Experiential Adventures - plastics in the ocean exhibit
10. Water quality and sustainability from the Acton Water District
11. Ikier The Science of Bone Health - 2017 flashback exhibit!

The DiscoverSTEM event featured green hospitality provided by our Boston based partners Preserve Products - reusable greenware made from recycled yogurt containers along with recycling, composting, etc. making our event one of the largest green events in the area.
Healthy hospitality included a selection of food which included vegetarian fare & fresh fruit arrangements from our partners @ Edible Arrangements Westford.  

Discover STEM 2019 included many MWCOC Chamber members & event Sponsor support & contributions from Market Dynamics LOHAS partner clients including: SILVER Sponsor Jason Haviland Cottage Street Advisors, Bella's Eco Living, Cape Cod All Natural Repellents & Emerson Hospital Steinberg Wellness Center for Mind & Body (Ikier osteofitness flashback - The Science of Bone Health).

Our DiscoverSTEM team is already looking ahead to DiscoverSTEM 2021!  Save the date: November 2021!

Our friends at Thrive Hive Small Business Marketing just shared valuable brand marketing and visibility tips for small (and large or growing) businesses.  From business blogging to content marketing to guerilla marketing for national or local organizations, these tools all help to build your brand visibility and presence!  Market Dynamics also recommends adding market research surveys to the mix as a tool to gain market visibility among your target audience.  Thinking creatively about your content marketing efforts, original research content marketing can translate ‘owned’ media (your blog and social media) into ‘earned’ media (e.g., press, articles, social media mentions).  For example, our Annual  Market LOHAS (Lifestyle of Health And Sustainability) MamboTrack Survey of Health And Natural Consumers is an industry bellwether resource in the health and wellness and organic product marketing arena.   

See more Big Marketing Ideas for Small Businesses  http://thrivehive.com/big-marketing-ideas-for-small-businesses     #brandmarketing   #marketresearch #ContentMarketing.