Market Dynamics Boston is proud to partner with conscious mission-driven businesses on a February 21 United Way 'Story Slam' Belonging event at West Acton Villageworks Gallery.  Professional Moth & community-story-tellers team up to share their stories about 'Belonging' building community along the way. ALL proceeds benefit AB United Way thanks to event Sponsors & supporters: Market Dynamics LLC, Fugitive Productions. Local to Boston? Tickets available online at ​http://www.fugitiveproductions.com/calendar/fugitive-stories-abuw-feb2020

 

 








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​Market Dynamics is a proud marketing communication partner of DiscoverSTEM, a biennial BostonSTEM (Science Technology Engineering & Math) Fair & career exploration featuring 40 interactive exhibits showcasing innovation across business, non-profits & the community.  Karen Herther, Principal of Market Dynamics is Co-Chair Emerita of AB PIP STEM and a lead organizer of DiscoverSTEM as a member of the Middlesex West School Business Partnership Committee. The event raised over $7,500 for AB PIP area STEM education initiatives. Market Dynamics partnered with acanthi.com on the DiscoverSTEM 2019 event outreach & social media marketing communications.

Market Dynamics identified & recruited DiscoverSTEM event Sponsorship and STEM exhibitors focused on health science, wellness & sustainability showcasing:

1. Emerson Hospital Pediatrics - Innovative Virtual Reality (VR) Goggles
2. Impact Melanoma - Skin Checks using Portable Technology 
3. Thrive Dental - Sustainable Smiles & eco friendly dentistry (picture)
4. Drive In Control Teen Driver Training - The Physics of Driving
5. The Physiology of Addiction by Dr. Potee - Science connections
6. Sunrise Movement, Green New Deal - De-Myth-tifying Climate Change (pictured)
7. Green Acton - Local power choice energy generation using renewables
8. A Nissan LEAF extended range Electric Vehicle (EV) green technology
9. SEA Semester at Woods Hole Experiential Adventures - plastics in the ocean exhibit
10. Water quality and sustainability from the Acton Water District
11. Ikier The Science of Bone Health - 2017 flashback exhibit!

The DiscoverSTEM event featured green hospitality provided by our Boston based partners Preserve Products - reusable greenware made from recycled yogurt containers along with recycling, composting, etc. making our event one of the largest green events in the area.
Healthy hospitality included a selection of food which included vegetarian fare & fresh fruit arrangements from our partners @ Edible Arrangements Westford.  

Discover STEM 2019 included many MWCOC Chamber members & event Sponsor support & contributions from Market Dynamics LOHAS partner clients including: SILVER Sponsor Jason Haviland Cottage Street Advisors, Bella's Eco Living, Cape Cod All Natural Repellents & Emerson Hospital Steinberg Wellness Center for Mind & Body (Ikier osteofitness flashback - The Science of Bone Health).

Our DiscoverSTEM team is already looking ahead to DiscoverSTEM 2021!  Save the date: November 2021!

Our friends at Thrive Hive Small Business Marketing just shared valuable brand marketing and visibility tips for small (and large or growing) businesses.  From business blogging to content marketing to guerilla marketing for national or local organizations, these tools all help to build your brand visibility and presence!  Market Dynamics also recommends adding market research surveys to the mix as a tool to gain market visibility among your target audience.  Thinking creatively about your content marketing efforts, original research content marketing can translate ‘owned’ media (your blog and social media) into ‘earned’ media (e.g., press, articles, social media mentions).  For example, our Annual  Market LOHAS (Lifestyle of Health And Sustainability) MamboTrack Survey of Health And Natural Consumers is an industry bellwether resource in the health and wellness and organic product marketing arena.   

See more Big Marketing Ideas for Small Businesses  http://thrivehive.com/big-marketing-ideas-for-small-businesses     #brandmarketing   #marketresearch #ContentMarketing.

Lately there have been some great infographics full of data about Content Marketing and how companies are engaging in it.  The below graphic courtesy of OneSpot really paraphrases what many are experiencing.   Original research to create content is a great way to help with the content pipeline and one of our favorites at Market Dynamics.  

Sharing this insightful article about Content Online #ContentMarketing:

By Kristin Piombino  @ http://www.ragan.com/Main/Articles/48390.aspx

Millennials do not share more content online than other generations. Actually, Baby Boomers do. Find out what other myths you should dismiss here.

"People share more content on the weekends because they have more free time.""Millennials share more brand content than any other generation."

These statements are lies.

OK, maybe "lies" is harsh. They're myths about how people share content on the Internet.

An infographic from RadiumOne sets these and other myths straight. A few of them are below. Do any sound familiar to you?

Myth: Engagement peaks on the weekend when Internet users have more free time.

Fact: People engage with shared content 49 percent more on weekdays. They click on sports content four times more on Mondays and Tuesdays, and food content 10 times more on Thursdays.

Myth: Millennials share brand content more than other generations.

Fact: Actually, millennials are the least likely generation to share brands' content. Those between the ages of 55 and 64 engage with brand content the most.

Myth: It doesn't matter when you post a shortened URL; its lifespan will always be the same.

Fact: Shortened URLs have longer lifespans when you post them later in the week. If you share a link on Thursday (rather than, say, a Monday), it's more likely that users will still click that link many days after you shared it.

There are more myths making the rounds. Learn what they are here:

PRESS RELEASE:
Market Dynamics Mambo Sprouts Marketing Research Thought Leadership at Coupon Professionals Annual Conference

 
Boston, MA – Market Dynamics and Mambo Sprouts Marketing Research recently presented Natural Channel Coupon Trends, Case Studies and Best Practices at the Annual Association of Coupon Professionals (ACP) Industry Coupon Conference which took place April 22-24 in Orlando, Florida.  Karen Herther and Bethany Stanley, Principals of Market Dynamics and Directors of  Mambo Sprouts Marketing Research presented with Matthew Saline, CEO and Founder of Mambo Sprouts Marketing.
Themed "The Wonderful World of Coupons, Imagine: Innovation, Insight, Interaction," the conference was developed under the leadership of the Association of Coupon Professionals in collaboration with the Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, Coupon Information Center and the Promotion Marketing Association.
 
At ACP, Herther and Saline talked about how the Natural Foods Channel is different and the value of targeting coupons to health and wellness consumers who are more affluent, educated and demand more information about health and natural products.  Targeted healthy coupons and promotions are effective but reaching consumers can be elusive.
 
Showcasing natural channel case studies from Mambo Sprouts Marketing targeted coupon promotions, they shared how to reach and engage healthy natural and organic shoppers through targeted natural product coupons promotions online and through partner natural retailers which account for 40% of natural product retail sales.
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About Market Dynamics  and Mambo Sprouts Marketing Research.  Market Dynamics is a brand marketing visibility and market research consultancy which directs Mambo Sprouts Marketing Research MamboTrack health and conducts annual industry market research trend studies and customer surveys. For more information about Market Dynamics – Mambo Sprouts Marketing Research brand and market visibility and market research thought leadership and content marketing solutions, visit www.marketdynamics.info or call 978-635-5411.