Marketing Blog

A Free and Open Press is Healthy for Society & Business!

8/17/2018

Market Dynamics stands with local, regional Boston & national businesses and Chamber of Commerce organizations by giving market visibility to the cause and need for a FREE & Open Press ---healthy for our democracy and the business community too! It's our business to make a difference.

Shared from the Boston Chamber of Commerce and "We exist to make Greater Boston the best place for all businesses & people to thrive, including media & journalists. Proud to be part of #chambersforafreepress, & thankful for the rich journalism that informs, holds us accountable & spurs us to action".

Editorial: Business community must reject attacks on the press @BostonBusinessJournal

Market Dynamics & Partners Sponsor DiscoverSTEM 2017 Science, Technology, Engineering & Math (STEM) Event. Boston Showcase highlights innovative STEM LOHAS (Lifestyle Of Health And Sustainability) Connections

11/3/2017

Boston, Mass., Nov 3, 2017 –
Market Dynamics and conscious business & non-profit partners Waymark Wealth Management Do Well Be Good.TM /Green Share Drive (GSD) Rides, Acanthi.com and In Control Driver Training are proud GOLD Sponsors of DiscoverSTEM 2017.

DiscoverSTEM is a school-business-community collaboration with the goal of increasing student and community interest in STEM careers and in promoting everyday math and science connections. The DiscoverSTEM event, geared to grades 7 to 12, adults and community members, features close to 50 interactive science and technology exhibits including many focused on health and sustainability.

"DiscoverSTEM is a way to engage stakeholders around STEM education & promote wellness and sustainability. We see the program as part of a larger ‘STEM in a box’ offering,” says Karen Herther, Principal of Market Dynamics – LOHAS, A Director of Green Acton & Co-Chair Emerita of the STEM group (AB PIP STEM) hosting the event.

DiscoverSTEM is a biennial event hosted by Acton-Boxborough PIP STEM in partnership with the Acton-Boxborough Schools, the Middlesex West Chamber of Commerce School Business Partnership and The Discover Museum. Platinum STEM event sponsors include Solidworks, Raytheon Corporation, and Acton Toyota of Littleton.

For more information about DiscoverSTEM and ‘STEM in A Box’ & conscious brand visibility solutions, contact Market Dynamics LOHAS at info@marketdynamics.info.

Brand & Market Visibility for a Cause! Happy #EarthDay! #Marchfor Science

4/22/2017

Market Dynamics is proud to partner to offer brand & market visibility & content marketing skills to support Earth Month environmental causes & the March for Science & demand for evidence-based research! The 2017 Market LOHAS Consumer Study & Environmental Quick Poll Survey finding that Concern about the Declining Honey Bee Population & Climate Change were important issues for the large majority of healthy eco consumers.

Happy Earth Day & March for Science from Market Dynamics & Earth Day from Market LOHAS (Lifestyle of Health And Sustainability). #MarchforScience #contentmarketing #causemarketing

PS Sharing a favorite #MarchForScience picture & ‘thinking cap’

Happy International Women’s Day Week! #InternationalWomensDay

3/9/2017

Happy International Women’s Day Week! #InternationalWomensDay Market Dynamics – LOHAS (MDL) celebrated International Women’s Day by taking a leadership role in a Professional Women’s Event ‘Promoting Work-Life Balance’ event and shining the attention on two women led impact initiatives: She Starts (supporting women entrepreneurs) and RIA House (Ready Inspire Act) Boston. Market Dynamics is proud to partner with the Middlesex West Boston Chamber of Commerce helping with brand and market visibility, content marketing and social media supporting business and community marketing outreach.

Market Dynamics also took a leadership role this week in a Altrusa International lliteracy benefit event in Kansas city.

Stronger Together – Women can make a difference #BeBoldForChange

Market Dynamics – LOHAS (MDL) is proud to be a qualified Woman Owned Small Business (WOSB) under the Small Business Association (SBA).

Market Dynamics proud partner #MWCoC

1/31/2017

Market Dynamics proud to be a business member & brand communication partner of the Middlesex West Boston Chamber of Commerce. Happy to support the #Business & #Nonprofit 2017 Community Awards & Scholarship Night! #MWCoC

Market Dynamics LOHAS Joins Conscious Businesses as a Force for Good - B the Change #Sustainatopia #MarketLOHAS #consumertrends #bthechange #BCorp

11/22/2016

How to use business as a ‘force for good’. Market Dynamics - LOHAS (Lifestyle Of Health & Sustainability) www.MarketLOHAS.com continues to be inspired by #sustainable companies, #consciousbrands & was inspired by conscious companies and brands at #Sustainapia Boston. We join and applaud those from ‘like-minded’ tribes & ‘B’ Corp brands who are committed to leveraging business for social and environmental good.
At Sustainatopia, we were inspired by:

Our Transforming Local Food Supply Panel colleagues from Grove Labs – using innovative aquaculture technology to encourage consumers & schools to grow local food – year round & Ben Giardullo from Hudson Valley Market.
Terry Mollner, author of Conscious Capitalism – spreading ideas about using business for ‘good’ #consciouscapitalism
Badger Co. Rebecca Hamilton sharing how businesses can ‘B’ part of the Change encouraging more companies & brands to become ‘B’ Corp – B Lab Certified to integrate social, environmental good as part of their core mission. Advice: Act like a ‘B’ Corp #Bthechange #BCorp
#Maternova Founder Meg Wirth, creator of #mosquito #Zika protective clothing to women’s health & wellness worldwide. #naturalrepellent
A shift to Sustainable Responsible Investments (SRI) & community impact dollars.

Market Dynamics will include a focus on related healthy eco shopper marketing insights into our 2017 Annual Health & Natural Consumer Survey.
As we approach the holidays & New Year, Market Dynamics – Market LOHAS is grateful for the opportunity to partner and collaborate with so many innovative conscious companies & brand partners.
Happy Holiday Season!

Market Dynamics is proud to receive 2016 Best of Business Consultants Award for “exceptional marketing success in their community & business category.” #business #marketing #Consulting #Award #Boston

8/29/2016

August 30, 2016 – Boston, MA

Market Dynamics is proud to receive the 2016 Best of Business Consulting Award recognizing local companies “that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long term value.”

Each year, the Award Program* identifies companies that have achieved exceptional marketing success in their local community and business category. These companies enhance the image of small business through service to their customers and community.

“Market Dynamics could not be more pleased to receive the Business Consultant excellent award. We pride ourselves in forging creative brand & market visibility solutions and (conscious) business & non-profit partnerships that benefit our customers and the larger community”.

* The Award Program was established to recognize the best of local businesses in our community. The organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Their mission is to recognize the small business community's contributions to the U.S. economy.

Event Marketing - The Future of Sales and Marketing? #smallbiz #eventmarketing #branding

6/9/2016

Interesting insight on Event Marketing from SproutConnections. Market Dynamics has seen great results from events created with our clients persona in mind. We just created a TINY HOUSE Community Small Business Event for a client as part of an expansion in marketing reach and community profile strategy. #smallbiz #eventmarketing #branding
https://blog.sproutconnections.com/2016/05/what-is-event-marketing

Content Marketing Example: 5 Feng Shui Tips for Home & Real Estate Professionals

4/13/2016

Recently Market Dynamics created content from a recent workshop by a Boston Feng Shui Design Consultant at our client Acton Real Estate Company . We find that content comes easier when:

Provide tips that are of interest to your target audience – like in this case - home buyers and sellers and prospective real estate professionals.
Create content that builds conversation.

Share information on the event on Meet ups, social media, create a blog post, and follow-up post event with some tips or learning from the event!

Share information on about event:

Create a Meet ups
Talk up the event and subject on social media
Create a blog post on the topic
AND follow-up post event with some tips or learning from the event!

Event Flyer created by Market Dynamics Inc & Associate Jennifer Kappel

What is the Value of Customer Reviews? Which Social Media Review Sites do you want Reviews on? It Depends on Your Industry.

3/8/2016

What is the value of customer reviews? A recent survey by Econsultancy revealed that 8 in 10 (79%) businesses say reviews have a positive financial impact on their business.
The question we are asked frequently by clients is which Social Media Review Sites should we focus our requests for reviews on? YELP – Facebook – Google Plus? It really depends on your industry.
Market Dynamics looks at reviews as a tool to reinforce branding and for clients to connect from and learn from their best (target) customers. When thinking about REVIEW sites, consider where do your customers spend their time? Is it YELP – Facebook – Google Plus?
Also consider industry specific review sites. For example:

Lawyers – AVVO Reviews
For Real Estate Professionals – Zillow Reviews may be valuable
Auto Services – Angie’s List Reviews or Better Business Bureau

While Facebook, YELP and Google+ are valuable to most consumer facing industries they might not be the places B to B customers are 'hanging out' online. The key is to 'fish where the fish are'.

Remember that reviews are a cost-friendly way to let prospective customers know about your fantastic services/products but it is important that you:

Monitor online reviews on key review sites from Yelp to Facebook to Google+
Take the time to personally respond to online reviews - do not be defensive when faced with a negative review, be proactive.

Source: http://www.adweek.com/socialtimes/customer-reviews-can-be-valuable-for-your-business-infographic/617665