The question we are asked frequently by clients is which Social Media Review Sites should we focus our requests for reviews on? YELP – Facebook – Google Plus? It really depends on your industry.
Market Dynamics looks at reviews as a tool to reinforce branding and for clients to connect from and learn from their best (target) customers. When thinking about REVIEW sites, consider where do your customers spend their time? Is it YELP – Facebook – Google Plus?
Also consider industry specific review sites. For example:
- Lawyers – AVVO Reviews
- For Real Estate Professionals – Zillow Reviews may be valuable
- Auto Services – Angie’s List Reviews or Better Business Bureau
While Facebook, YELP and Google+ are valuable to most consumer facing industries they might not be the places B to B customers are 'hanging out' online. The key is to 'fish where the fish are'.
Remember that reviews are a cost-friendly way to let prospective customers know about your fantastic services/products but it is important that you:
- Monitor online reviews on key review sites from Yelp to Facebook to Google+
- Take the time to personally respond to online reviews - do not be defensive when faced with a negative review, be proactive.