Content Marketing Institute (CMI) partnered with Market Dynamics LLC to conduct research interviews with 27 senior-level enterprise (1,000+ employees) marketers actively engaged in content marketing in their organizations.
So how will marketing leaders change as a result of content marketing?
· Improve their editorial process and become ‘publishers’
· Integrate editorial and demand generation so content can better drive business results
· Foster executive and leadership ‘buy-in’ around Content Marketing
· Create and build upon ‘Pockets’ of Content Marketing for Success!
· Always be transforming – Content Marketing is a process …