How can you differentiate your brand or service? Be transparent, authentic and genuinely care about your customers and their needs as real peeps (people) beyond the data and numbers. It can be a challenge to truly connect and stay true to your consumers in this day and age with the rise in technology, and myriad of social channels to stay real and connected as our industry friend & social media marketing expert Jen Vonderbrink notes:
“Many companies have become disengaged from customers by relying on cost saving, self-service technology solutions. These tend to dehumanize the customer experience and distance the firm from consumers…”
Being authentic and real will serve your company well and allow your brand to make valuable connections with consumers.