Interesting insight on Event Marketing from SproutConnections. Market Dynamics has seen great results from events created with our clients persona in mind. We just created a TINY HOUSE Community Small Business Event for a client as part of an expansion in marketing reach and community profile strategy. #smallbiz #eventmarketing #branding
Recently Market Dynamics created content from a recent workshop by a Boston Feng Shui Design Consultant at our client Acton Real Estate Company . We find that content comes easier when:
Share information on the event on Meet ups, social media, create a blog post, and follow-up post event with some tips or learning from the event!
Share information on about event:
Event Flyer created by Market Dynamics Inc & Associate Jennifer Kappel
What is the Value of Customer Reviews? Which Social Media Review Sites do you want Reviews on? It Depends on Your Industry.
What is the value of customer reviews? A recent survey by Econsultancy revealed that 8 in 10 (79%) businesses say reviews have a positive financial impact on their business.
The question we are asked frequently by clients is which Social Media Review Sites should we focus our requests for reviews on? YELP – Facebook – Google Plus? It really depends on your industry.
Market Dynamics looks at reviews as a tool to reinforce branding and for clients to connect from and learn from their best (target) customers. When thinking about REVIEW sites, consider where do your customers spend their time? Is it YELP – Facebook – Google Plus?
Also consider industry specific review sites. For example:
While Facebook, YELP and Google+ are valuable to most consumer facing industries they might not be the places B to B customers are 'hanging out' online. The key is to 'fish where the fish are'.
Remember that reviews are a cost-friendly way to let prospective customers know about your fantastic services/products but it is important that you:
Market Dynamics is proud to support STEM Workforce Pipeline
Worcester Biz Journal: "Local STEM Resource Can Be Huge Asset for Schools" https://nebusinessmedia.uberflip.com/i/594237-november-2-2015-cmbtn (page 14) #STEM - #STEMInBox
Many agree that a STEM (Science Technology Engineering & Math) workforce is a key element in keeping the US economy competitive but finding qualified STEM workers to feed the STEM pipeline is a challenge for innovative businesses and companies.
Market Dynamics and Acanthi.com are proud Gold marketing communications sponsor of the 10th year Discover STEM 2015 – A Boston Area interactive STEM Fest designed to engage & inspire middle & high school students, parents, & community & business partners around fields in Science Technology Engineering & Math education. A TESLA model ‘S’, Bose speakers, a Roomba vacuum, & Yoga Science explainer video are only a few of the ‘sci-tech’ stars coming to our Free Discover STEM 2015 interactive STEM career (inspiration) event on Monday, Nov 2!
A national STEM Center USA project was just funded on #sharktank this week. It may be time to ‘market’ and ‘brand’ STEM and scale our models as we do other products & services – how about STEM in A Box? It’s all about a multi-touch brand and marketing campaign including social media to help fuel the STEM workforce pipeline and engagement.
Special thank you to the many corporate STEM ’15 event sponsors and supporters from Raytheon to Solidworks and Preserve Products for green hospitality and reusable tableware. Local to Boston? Stop by Discover STEM 2015 today 11/2 to Discover STEM firsthand. Details at
Sharing a Market Dynamics Brand & Marketing Visibility Tip: Be authentic, REAL and responsible – and tell your story about what makes your company or brand unique.
How can you differentiate your brand or service? Be transparent, authentic and genuinely care about your customers and their needs as real peeps (people) beyond the data and numbers. It can be a challenge to truly connect and stay true to your consumers in this day and age with the rise in technology, and myriad of social channels to stay real and connected as our industry friend & social media marketing expert Jen Vonderbrink notes:
“Many companies have become disengaged from customers by relying on cost saving, self-service technology solutions. These tend to dehumanize the customer experience and distance the firm from consumers…”
Being authentic and real will serve your company well and allow your brand to make valuable connections with consumers.
Our friends at Thrive Hive Small Business Marketing just shared valuable brand marketing and visibility tips for small (and large or growing) businesses. From business blogging to content marketing to guerilla marketing for national or local organizations, these tools all help to build your brand visibility and presence! Market Dynamics also recommends adding market research surveys to the mix as a tool to gain market visibility among your target audience. Thinking creatively about your content marketing efforts, original research content marketing can translate ‘owned’ media (your blog and social media) into ‘earned’ media (e.g., press, articles, social media mentions). For example, our Annual Market LOHAS (Lifestyle of Health And Sustainability) MamboTrack Survey of Health And Natural Consumers is an industry bellwether resource in the health and wellness and organic product marketing arena.
See more Big Marketing Ideas for Small Businesses http://thrivehive.com/big-marketing-ideas-for-small-businesses #brandmarketing #marketresearch #ContentMarketing.
(Boston, MA) At ‘the New Gospel of SEO – Role of Search + Social + Branding’ Talk today, Harry Gold, CEO of Overdrive Interactive said ‘Search is Your New Home Page’. When customers search for your brand or company, what do they see? Trying search in Google or Bing (from another computer) to find out! The net is that ‘Search’ is driving traffic – few enter direct website URL. It’s your company or ‘brand’ pages – Social Media websites such as Facebook, GooglePlus, Twitter, Pinterest, LinkedIn, Slideshare and Wikipedia, etc. that define your brand’s online identity and presence.
5 Search Friendly Social Media Marketing Branding Tips and Takeaways to enhance your online visibility: (Courtesy of Harry Gold, Overdrive Interactive – New England Direct Marketing (NEDMA) Talk) www.overdriveinteractive.com
1. Manage your branded social media content websites to optimize your brand’s ‘Search’ visibility.
2. Create valuable, relevant, sharable online and social media content. The success metric should be ‘Shares’ vs. ‘Likes’ and ‘Follows’.
3. Create SEO rich content marketing using ‘Search Friendly’ words that resonate with your target audience.
4. Use Infographics and create ‘byte’ size content that is EASY to share. Simple compelling visuals can tell a Story!
5. Be an Industry Thought Leader or Authority (e.g., blog, share on social, engage online, topical survey research).
It’s a big task to manage your online branding and your work. Be sure to seek out partner brand marketing resources (e.g., Overdrive Interactive and Market Dynamics can help!) whether your company/organization is large or smaller to help optimize your online market presence, content creation and search visibility.
Digital media and technology are changing and growing everyday. Whether you like it or not, both are usually a huge part of our daily lives. The best thing to do is embrace it, and find ways to use it to your benefit. Take a look at these Top 10 Trends in Digital Branding and Marketing.
CMI/Market Dynamics Content Marketing Research Study
Content Marketing Institute (CMI) partnered with Market Dynamics LLC to conduct research interviews with 27 senior-level enterprise (1,000+ employees) marketers actively engaged in content marketing in their organizations.
So how will marketing leaders change as a result of content marketing?
· Improve their editorial process and become ‘publishers’
· Integrate editorial and demand generation so content can better drive business results
· Foster executive and leadership ‘buy-in’ around Content Marketing
· Create and build upon ‘Pockets’ of Content Marketing for Success!
· Always be transforming – Content Marketing is a process …