Lately there have been some great infographics full of data about Content Marketing and how companies are engaging in it. The below graphic courtesy of OneSpot really paraphrases what many are experiencing. Original research to create content is a great way to help with the content pipeline and one of our favorites at Market Dynamics.
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Sharing this insightful article about Content Online #ContentMarketing:
By Kristin Piombino @ http://www.ragan.com/Main/Articles/48390.aspx Millennials do not share more content online than other generations. Actually, Baby Boomers do. Find out what other myths you should dismiss here. "People share more content on the weekends because they have more free time.""Millennials share more brand content than any other generation." These statements are lies. OK, maybe "lies" is harsh. They're myths about how people share content on the Internet. An infographic from RadiumOne sets these and other myths straight. A few of them are below. Do any sound familiar to you? Myth: Engagement peaks on the weekend when Internet users have more free time. Fact: People engage with shared content 49 percent more on weekdays. They click on sports content four times more on Mondays and Tuesdays, and food content 10 times more on Thursdays. Myth: Millennials share brand content more than other generations. Fact: Actually, millennials are the least likely generation to share brands' content. Those between the ages of 55 and 64 engage with brand content the most. Myth: It doesn't matter when you post a shortened URL; its lifespan will always be the same. Fact: Shortened URLs have longer lifespans when you post them later in the week. If you share a link on Thursday (rather than, say, a Monday), it's more likely that users will still click that link many days after you shared it. There are more myths making the rounds. Learn what they are here: PRESS RELEASE: Market Dynamics Mambo Sprouts Marketing Research Thought Leadership at Coupon Professionals Annual Conference Boston, MA – Market Dynamics and Mambo Sprouts Marketing Research recently presented Natural Channel Coupon Trends, Case Studies and Best Practices at the Annual Association of Coupon Professionals (ACP) Industry Coupon Conference which took place April 22-24 in Orlando, Florida. Karen Herther and Bethany Stanley, Principals of Market Dynamics and Directors of Mambo Sprouts Marketing Research presented with Matthew Saline, CEO and Founder of Mambo Sprouts Marketing. Themed "The Wonderful World of Coupons, Imagine: Innovation, Insight, Interaction," the conference was developed under the leadership of the Association of Coupon Professionals in collaboration with the Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, Coupon Information Center and the Promotion Marketing Association. At ACP, Herther and Saline talked about how the Natural Foods Channel is different and the value of targeting coupons to health and wellness consumers who are more affluent, educated and demand more information about health and natural products. Targeted healthy coupons and promotions are effective but reaching consumers can be elusive. Showcasing natural channel case studies from Mambo Sprouts Marketing targeted coupon promotions, they shared how to reach and engage healthy natural and organic shoppers through targeted natural product coupons promotions online and through partner natural retailers which account for 40% of natural product retail sales. # # # About Market Dynamics and Mambo Sprouts Marketing Research. Market Dynamics is a brand marketing visibility and market research consultancy which directs Mambo Sprouts Marketing Research MamboTrack health and conducts annual industry market research trend studies and customer surveys. For more information about Market Dynamics – Mambo Sprouts Marketing Research brand and market visibility and market research thought leadership and content marketing solutions, visit www.marketdynamics.info or call 978-635-5411. |
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